In a highly unusual move, the National Republican Senatorial Committee this week canceled bookings worth about $10 million, including in the critical states of Pennsylvania, [See next post for Pa.] Wisconsin and Arizona. A spokesman said the NRSC is not abandoning those races but prioritizing ad spots that are shared with campaigns and benefit from discounted rates. Still, the cancellations forfeit cheaper prices that came from booking early, and better budgeting could have covered both.
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The NRSC’s retreat came after months of touting record fundraising, topping $173 million so far this election cycle, according to Federal Election Commission disclosures. But the committee has burned through nearly all of it, with the NRSC’s cash on hand dwindling to $28.4 million by the end of June.
As of that month, the committee disclosed spending just $23 million on ads, with more than $21 million going into text messages and more than $12 million to American Express credit card payments, whose ultimate purpose isn’t clear from the filings. The committee also spent at least $13 million on consultants, $9 million on debt payment...
More than $21M in texts? More than $12M to Amex?!
“If they were a corporation, the CEO would be fired and investigated,” said a national Republican consultant working on Senate races. “The way this money has been burned, there needs to be an audit or investigation because we’re not gonna take the Senate now and this money has been squandered. It’s a rip-off.”
Want me to ask my friend Merrick Garland to investigate?
The NRSC’s chairman, Sen. Rick Scott of Florida, has already taken heat from fellow Republicans for running ads featuring him on camera and releasing his own policy agenda that became a Democratic punching bag — leading to jokes that “NRSC” stood for “National Rick Scott Committee” in a bid to fuel his own presumed presidential ambitions.
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...Some Republicans also suspect former president Donald Trump’s relentless fundraising pitches and cash hoarding has exhausted the party’s online donor base.
TRUMP 2022!
Democrats are outspending Republicans by more than double in the Arizona Senate race; by almost two-to-one in Nevada and by four-to-one in Ohio, according to the media tracking firm AdImpact. Republicans are also being outspent by about $14 million in Georgia.
