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‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars.

Released across multiple social media platforms, the 30-second clip features models of varying ages, genders, and races accompanied by phrases such as “live vivid”, “delete ordinary,” and “copy nothing” as a minimal techno soundtrack plays.