Cesare Paciotti makes today's most striking haute couture women's shoes.
Paciotti's stiletto logo is design brilliance. Simplicity in appearance is key to brand identification and the stiletto is immediately identifiable. By contrast, Etro, which makes wonderfully creative mens and womens wear has a busy flying horse logo that is impossible to identify from a distance and difficult even upclose.
The Paciotti logo combines simplicity in appearance with the stiletto's symbolic power, danger and mystery. It is perfect symbolism for today's fashionable woman.
Paciotti adds to the logo's allure by unpredictable and unusual placement. Sometimes the stiletto is on the front near the tip, sometimes it's on the back, sometimes on the side, in one style it is on a brightly colored shoe bottom.
Paciotti sometimes displays the stiletto simply and discreetly, other times more prominently, for example in Svaroski crystals, other times boldly and dramatically, attached to a chain which swings with the step.
Even the most humble part of the shoe, the bottom, is brought into the whole design presentation. Paciotti seems to be defiantly resistent to predictability. As with the different manners of presentation of the stiletto, some--but not all--of his shoes have brightly colored bottoms. This idea is not unique to Paciotti, at least one other manufacturer does it, but it is so unusual and the colors so vivid as to make the shoe impossibly eye-catching. The eye is drawn to the color, the stiletto, the whole shoe, the ankle, the leg and ultimately the woman. Which is the point of the best fashion.
-Benjamin Harris
public occurrences
No comments:
Post a Comment