This is the first paragraph in full of Professor Mendelson's article in the New York Review of Books:


"I was always interested in typefaces, but I became obsessed with them only when my wife got pregnant. The psychological mechanism seems to have been something like this: [Oh, this should be good] For five centuries, printers' type was made out of lead; [You don't see where he's going with this yet? Me neither, that's because Edward Mendelson is deep.] the form into which the molten metal was poured and which gave the letter its shape was called a matrix [Matrix: this is going to go off on that goddamned movie. [No.]]--the Latin word for womb. [This is his "psychological mechanism" at work.] At a time when something that mattered a great deal to me was taking shape in a real womb, I could not stop thinking about letters and symbols that had taken shape in metaphoric ones." J [emphasis added]

You twee little shit.

This guy is out there TEACHING at Columbia University with tweety birds flying around in his head. And procreating.