The president will never do this but in my opinion, as I wrote here just recently, he should make this personal to voters. The choice is not "just" over concepts like democracy and all-out war, easily understood as those are lol. Democracy is confusing here. Seventy million people twice voted for Trumpie in democratic elections! 2024 should be about them.
"Trump hates me--and I welcome his hatred. But Trump does not just hate me, he hates you. Trump says "If you come after me, I'll come after you."--and his MAGA supporters cheer! Trump calls you "vermin"--and MAGA supporters cheer! Trump says he wants to be a dictator over you--and they cheer! They are not pro-life--they are anti-your life! MAGA SUPPORTERS tried to steal your vote three years ago! He says he wants WAR--on YOU. They CHEER! They are not Make America Great Again, they are Make America Go Away!" And etc.