This is just STAGGERING.
....the
impact of the Eras Tour is starkly reflected in the numbers: a
projected gross of $2.2 billion in North American ticket sales alone...
...
The Illinois governor credited the musician with reviving the state’s tourism industry after her three nights in Chicago. She was even mentioned in a report by the Fed, crediting her with fueling the national tourism industry.
...
Swift’s tour is in a league of its own, even among legendary groups like the Rolling Stones who have been touring for decades...
...Nora Princiotti, staff writer at The Ringer and co-host of the podcast of Every Single Album: Taylor Swift, attributes part of the tour’s success to the sheer depth and popularity of Swift’s music catalog.
...
And fans are acutely aware of Swift being connected to her body of work in a way that few artists are—she writes all her songs
The economic and cultural impact of the Eras Tour
Analysts estimate that the Eras Tour will likely surpass the $1 Billion mark
next March...If this projection
holds true, she will achieve the milestone of the biggest tour in music
history, surpassing Elton John's multi-year farewell tour, which...holds the current record of $939 million.
The Eras Tour would then continue for another seven months before
concluding in November of 2024 in Toronto—that is, unless rumors that
Swift will release more dates come to fruition.
But
the money goes far deeper than just net profits. The Eras Tour is
projected to generate close to $5 billion in consumer spending in the
United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries”, said Dan Fleetwood, President of QuestionPro Research and Insights...On the opening night in Glendale, Ariz., the concert brought in more revenue for local businesses than Super Bowl LVII...To use that event
as a comparison, Swift has been performing the equivalent of two to
three Super Bowls every weekend for the past five months (and six of
seven nights at her last round of shows in Los Angeles).
Typically, every $100 spent on live performances generates an estimated
$300 in ancillary local spending on things like hotels, food and
transportation. But for the Eras Tour, Swifties are taking this to the
next level, dropping an estimated $1,300-$1,500
on things like outfits and costumes, merchandise, dining, and
travel—boosting local economies by hundreds of millions of dollars in
one weekend.
...
Not only is the Eras Tour an economic boon, but it has also become a
cultural phenomenon. Every city Swift has visited over the course of the
tour so far has pulled out all of the stops for her:
Minneapolis was renamed “Swiftie-apolis;” Santa Clara, Calif., made her
the honorary mayor; the New Jersey governor named the state sandwich of
New Jersey after her. Now world leaders
like the Chilean President, the mayor of Budapest, and Canadian Prime
Minister Justin Trudeau are asking her to bring the tour to their
countries. The FBI tweeted out a Taylor Swift pun in July.
Princiotti says that in her role as a fan, it’s been both exciting and
strange to see such a global embrace of Swift. “For as big as she has
been for so long, even if this is a new peak, I think a lot of fans feel
like they've spent their entire lives defending their love of her,” she
says. [My daughter feels that way.] “And there's something very strange in seeing the U.S.
government, or all of these various municipalities, just desperate to
get a little sliver of the clout that comes from just being somewhat
associated with Taylor Swift.”
I am gabbersmocked.
