Just as everything about market society seems designed to get in the way of reading Proust, reading Proust gets in the way of participating in market society. As long as you buy it, Proust’s novel remains a commodity, but as long as you are reading it on paper — and reading yourself in the meantime — you are not generating further material profit. Indeed, while you are reading Proust you and your time are quite literally operating at a loss. In the grand scheme of things, regaining your time from the market may amount to a negligible act of resistance to it, but one could find a worse benchmark for what constitutes a free society. A free society will be one in which everyone, if they so choose, has the time to read In Search of Lost Time.
Ryan Ruby is out of his mind.
