2022 in Review: Industry Leaders Who Have Ruined Their Brands*

*Updated


1. Russian military (Wars)
2. Vladimir Putin (War Design)

3. Republican Party (Political Alternatives)

4. George Santos (Life)
5. Elon Musk (Management Concepts)
6. Will Smith (Deportment)
7. Donald Trump (Coup d'etat Solutions, Election Strategies
8. Secret Service (Coup d'etat Facilitation)
9. Bob Jordan (Airline Management)
10. Roger Goodell (Sports League Directions, ongoing)


Nominations solicited.