To me, the newspaper masthead gothic font of the Los Angles "Clippers" current logo is sublime, distinctive, iconic.
Not so to Steve Ballmer and Clip ownership. These are the new logos, the first for domestic use, the second for international:
To me, ridiculous, busy, a la mode, like Manchester City's "steering wheel" logo. That's a slow, comfortable, geriatric cruise ship, not a bold adventuresome clipper. The letter to emphasize when you represent one of the world's great cities is not the C of the nickname, it is the city's name or initials. Fail.
