“We were trying to think well, it's gonna be like selling candy bars for Little League or Girl Scout cookies. You've got to convince 3 to 5 million people every year to sign up for $100 a year to watch on a streaming only app.”
One of the all-time great quotes. Bobby Robbins, president of the University of Arizona, in August on the PAC-12 media deal that led to Arizona and the rest of the conference leaving for greener pastures.
