He decided to start a consulting company, Innosight, which would dispense advice based on his theories. (One C.E.O. who never asked for his help, despite his admiration for “The Innovator’s Dilemma,” was Steve Jobs, which was fortunate, because Christensen’s most embarrassing prediction was that the iPhone would not succeed. Being a low-end guy, Christensen saw it as a fancy cell phone; it was only later that he realized that it was also disruptive to laptops.)
Devil! Hiss, pfft-pfft.
Christensen didn't see into the future too good there. This is an example though of the circular reasoning in Christensen's work and it is the same kind of circular reasoning that you see when talking to devoutly religious people. With Apple, Christensen just goes back, slaps himself on the forehead and says "
