He was a master storyteller, and C.E.O.s learned through stories, they remembered stories, and they repeated stories to the people who worked for them. Within a year or two, Christensen’s theory of disruption was ubiquitous.
"Master storyteller," true that.
Are the stories true, though?
CEO's "learned through stories?" Really? I would have thought they would be skeptical of storytellers, of snake-oil salesmen, of missionaries. Would have thought they would cock their heads and want to check under the hood, kick the tires, look into it a little more. But now that I think about it there is a rock-star like adoration of business gurus, isn't there? Like Warren Buffet. Isn't he the "Oracle of Omaha" or something? The frigging "Lincoln of Lincoln." No, now that I think about it, CEO's are susceptible to religious-like conversions. The Innovator's Dilemma became "ubiquitous" on their bookshelves, like the Gideon bibles in hotel rooms.
