This is the second article I have read on this. Two+ makes it a thing to me.

https://www.politico.com/news/2024/05/11/nikki-haley-voters-00157455

You see in this article the nimbleness of PoJo’s campaign and the contrast with the slow-footed, slow-headed Trump campaign. Identifying your potential voters, persuading them, and then getting them to the polls if they are persuaded.