Friday, February 11, 2022

Good ev-en-ing. I darken your inbox with the below: 1) because I have no idea who Rick Beato is 2) because it is a video on pop music, which I loathe (especially if it's from the '80's 3) because it is a video on a pop song that I hate and have always hated 4) because, in spite of those three seemingly fatal demerits I WATCHED THIS ENTIRE FRIGGING 20 MIN. VIDEO. 

There is a lot of crap out there on the World Wide Webz and "Never Gonna Let You Go" has been polluting the ether for 40 years, yet this video is proof that there is also some brilliant work that gives you an appreciation of turds that on one level are nuggets of gold. This is fun, funny, analytical, explanatory, utterly fascinating, and 3.6M people have viewed it.