@wilnerhotline: "The consensus is there *is* a deal out there still for the Pac-12 that's comparable in valuation to the Big 12's, but not the same in exposure. I think it will be a combination of streaming and linear."

That is what the CU president was talking about when he said "visibility and exposure" drove the school to the B.Y. Also, notice "comparable". Not "more", not the same dollars, "comparable." That means less. So less money+less visibility+less exposure...Yeah, that leads to a conference move.