Raise your hand if you had heard of "Florida Gulf Coast University" before last week.

Now, this is why colleges and universities in America sponsor big-time athletics:

1. florida gulf coast coach wife
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4. florida gulf coast images
5. tiananmen square 1989
6. wang guangmei
7. amanda marcum enfield
8. andy enfield wife
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10. are the girls hot at florida gulf coast university

Those are the top ten search keywords that landed people on this one tiny blog in the last 24 hours. It is called "the Flutie effect:"  the media exposure that a university gets when its high-profile, i.e. football or men's basketball, team accomplishes the extraordinary can lead to increases in applications, enrollment, donations. Doug Flutie's last-second, 63-yard touchdown pass in 1984 to beat the University of Miami resulted in a 16% increase in applications to his school, Boston College. And Boston College was known; Figcu was not known.