Saturday, June 22, 2013

It is critical that New York City Football Club's branding include the "City." That will distinguish the club from all other sports teams in the area: the New York Red Bulls, New York Knicks, New York Yankees, New York Jets, New York Giants, on and on. The Red Bulls, Jets and Giants do not even play in New York state. New York City FC will play in one of the five boroughs. Make the "City" this new club's identity. It is inconceivable to me that Manchester City, whose nickname, after all, is "City" will not do this. For these reasons these proposed logos completely miss the mark and surely nothing like them will be adopted.

Here is one with the full "New York City:"


That has a chance. The color is Manchester City sky blue, a washed-out version. Here's the color in City's new kits:



That is much brighter, more vibrant. City's sky blue distinguishes it from other soccer clubs worldwide. It is compelling, beautiful. And has nothing to do with the city of Manchester, England, as gray as England is generally.

Is it a good idea though for New York City FC to adopt the same color? I think not. This is America, we broke away from England, we are independent, and this is New York City for God's sake, the most distinctive, stand-alone city in America. You don't want to make New York City soccer people think Manchester City every time they think of the club. New York City is not going to take to Manchester City's farm club.  New York City FC needs a distinctive color, its own distinctive color, not Manchester City's.