Tuesday, June 18, 2013

Soccer followers with design ability have created proposed logos for New York City Football Club. I.m.o., there should be no logo. "New York City" needs no branding. "New York City" is the brand. The shirts, in one distinctive color, should simply say "New York City" in a compelling font, maybe with "football club" or "F.C." underneath or alongside. No, I think "New York City" should stand alone. That's all you need. No other sports team in NYC has "New York City" in it's name, they all use "New York" or the "NY" initials. Whatever you do, keep it simple.

Not simple: The skyline as the main motif with an "East is Red" sunburst (?), state motto, a ship, horrid initials  in a police badge. Manchester City blue with gold and I don't like that shade of gold either.


A common theme in the proposals is some reference to the five boroughs of New York City, here an upside down pentagon. The crown is, I believe, symbolic of Queens, the likely home of the stadium. Skyline again with City blue and the same brown-gold as above. I don't know what the hell the flowers are.

That's a take-off on the New York City crest. With a vulture. Awful.

Skyline again, stylized pentagon, white stripes from Manchester City's logo, sunburst (why?), initials. More vibrant gold, though.

What's with the lions? That's England's symbol. And the crosses?
No.



               The symbolism here is a subway token. Doubling as a pentagon. It looks like a birth-control pill.


Is that the Polish double-headed eagle? The phoenix?


                                 Yeah, something like that. Not a distinctive font, though.



Pentagon, old-style font to recall the Brooklyn Dodgers, New York Giants, New York Yankees. Just "FC?"  No. Simple though.

                                                     
           Statue of Liberty motif, Brooklyn Bridge motif. Red, white, and blue. Stars. Birds. Why birds?



Liberty's torch. Orange for the area's Dutch heritage. The colors don't go.