Thursday, September 28, 2017




You are looking at the most astounding scene in the history of Major League Soccer. On
September 16 Atlanta United FC opened the spectacular Mercedes Benz stadium against "arch rival" Orlando City. In this one the bottom line was not the 3-3 draw but the 70,000 who packed the venue. 70,00 people for a domestic soccer match in America 2.0. And in Atlanta! Where sports franchises go to die in humiliation. Amazing.

My doubts about MLS' business model are taking body blows. That attendance is real. Atlanta United is real. Los Angeles Galaxy, Seattle, Portland, Toronto, Orlando City, New York City, New York Red Bulls, they are all heavily supported. And next year, a new franchise that will set a new standard: Los Angeles Football Club. 

M
L
S

is making it.