Friday, July 16, 2021

Wow, what a logo.


That, to me, is just brilliant graphic branding by a new club in the National Women’s Soccer League. Based in the “City of Angels”, angels being a feminine mythological symbol, pink, a feminine color, a woman in profile, wings unfurled, flying, and “breaking boundaries”—extending beyond the graphic plane—contrasted against a flat black background with stylized Anaheim-“A” font. Just. Awesome.