They have made me burn with anger. They have made me laugh. They have inspired me. They have filled me with pride. They have moved me to tears of love and thanksgiving. They make you FEEL. They make such EMOTIONALLY powerful ads. This one, such a loving emotion. The music! It is perfect! How do they DO this? I have experienced such emotion with great art, great literature; I have never experienced it watching a...goddamned commercial! Revelation. That is what the Lincoln Project is.
That vantablack screen has become one of the artist’s signatures.
