1. Don’t force them to defend their beliefs.
2. Provide information, and then give them time.
3. Don’t fight bias with bias.
4. Don’t force them to choose between their idea and yours.
5. Help them save face.
6. Give them the cover they need.
7. Let them in.
2. Provide information, and then give them time.
3. Don’t fight bias with bias.
4. Don’t force them to choose between their idea and yours.
5. Help them save face.
6. Give them the cover they need.
7. Let them in.
