Thursday, June 25, 2020

“How a President Leads”-The Lincoln Project


This contrasting, inspiring, moving ad begins with this graphic.

A bright pale blue light, on the rise, come to illuminate the utter dark.


The ad concludes with brief campaign footage over which Joe Biden says,

“I won’t traffic in fear and division.”

“I won’t fan the flames of hate.”

“It’s time to pick up our heads.”

“Remember who we are.”

The screen then fades to a vantablack void.

As Biden says with no background crowd noise, his voice alone in that void and louder than previously,

                     “This is the UNITED STATES OF AMERICA!”



The ad ends.